“Google search undergoes ‘most radical transformation ever'” by John D. Sutter
Personal, 1-to-1 recommendations are always the most trusted source of information among consumers. If you own your own business and / or are involved in marketing and sales, you know there’s nothing more powerful than word of mouth.
Google’s addition of Google+ links (or “+1’s”) from its social network feeds to its already-powerful set of search results is nothing short of radical! Over time, Google+’s “personal recommendations” will most likely become an important part of its search results mix, along with good SEO placement, paid advertising, and local search results.
Now may be the time to consider creating both a personal and a business presence on Google+ in order to get your brand and your message out there. Customers are searching businesses like yours — make sure that they can find you and that they can recommend you to their friends. Your success depends on it!